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Well here is an article that seems at quite a distance from my usual topic of "long-term" COVID-19 and photobiomodulation.

 

Here is a link to a Youtube video.

https://youtu.be/NdfZ86nwsKw?si=VSv1a0vklYuGlDds

 

Therein you will meet as I did, one Jordan Liles.

He doesn't present himself very much, but gets right into his attack on a 

product currently being sold via the internet.

 

Essentially he demolishes the product he presents.

He says at 4:17 of his video: "I recommend you don't buy this."

 

From 4:56 to the end of his video, he encourages viewers to "hit the like button"

and the usual trailing comments to so many videos today, so he can get more "hits."

So who's selling stuff here ? ....

 

There is certainly value to be had from such work aimed at teaching viewers

how to avoid being scammed.

That has become so frequent that even worthwhile products, have great difficulty

reaching those who need them most. 

We're getting to be so smart that we're often quite dumb.

 

Here is the video embedded below to save you a trip:

 

 

 

Unfortunately, Mr. Liles (if that is his real name) has so focused on financial

components of human existance ("... do you really want to give your money to

people who are lying? I wouldn't...") that he misses other components of 

human existence. One example: personal education. Below, I'll try to explain what I mean.

 

The "scam" that Mr. Liles is trying to protect you from, wants you to buy for $39,

a product that uses brainwave entrainment (BWE) in the theta range to accomplish

positive results.

 

Brainwave entrainment is hardly new. Whether this "scam" 's product is well created scientifically or not, I don't know. I'm sure I'll find out.

 

Mr. Liles is throwing the baby out with the bathwater.

 

Now what does that mean?

 

His video includes all the usual components to review the product being sold.

He reviews the typical "sales pitch" process that is used to sell junk and falsehood.

He says that all the images, testimonials, and authors of this item being sold

are all fake. He says no links exist to the noble institutions of scientific learning

included as logos on several pages.

All of this with clips that he takes from the video during his running monologue

of product degradation.

 

There is one part of the video that he doesn't touch with a 10 foot pole.

 

And that is the page which clearly shows references to scientific articles and citations about BWE.

Mr. Liles makes no pretense about his understanding of BWE.

He likely has absolutely none.

Yet he blurts out that such stuff just can't possibly work.

 

So, Mr. Liles is giving you a sales pitch.

Maybe tomorrow he'll think to include a favored product that he likes.

 

Is some of the stuff sold on the internet a scam?

Absolutely.

And that seems to be increasing.

So videos by "gatekeepers" of your wallet clearly have merit.

But that should be done with care.

 

To avoid throwing out the baby with the bathwater.

 

About the baby.

The one I just alluded to above.

 

I will include the references presented in the "sales pitch" Mr. Liles is destroying

These are from the peer-reviewed Medical Literature.

 

Whether those who created that pitch have any idea about what those articles

present about theta brain waves or not, was today totally unimportant for me.

 

When in my past, trips to the library ended with a whole pile of pages of articles.

These were photocopies because tearing the article out of the bound journal up

in the stacks was frowned upon. Some people actually did that.

 

Now often, the article I copied was itself mediocre or even stank.

But the references in the last pages often contained pure gold.

So one got out of tha habit of saving one's nickels by not copying these.

YOU ALWAYS COPY ALL THE REFERENCES, said all the professors I did research with

way back when. Just a few more nickels in the slot.

 

So when I saw that, I spent the 39$ to get the gold.

"What?! Are you kidding me?! You fell for this?!" (would say Mr. Liles, perhaps).

 

That looks like this. Here I've selected the 8th reference included in the "spam" that Mr. Liles dissected out and ignored during his video:

 

And with the citation's doi reference, one can go get the actual article.

Just paste it into Google, and there you have it. "Free" if one gets beyond the $39 initial

investment.

 

I did that with several that are provided along with the "spam."

I have presented them below to save you the trouble.

You will have these if you like. Free.

 

Are these really worth $39?

 

Here's my take on that...

 

Increasingly, information (journal articles) published in Medicine and Science, has been taken over by sellers. If you really want to see a scam, go retrieve some article or another.

All too often, you'll have to pay something. And that "something" varies from about 45$ to 75$ as a mean value that I'm just throwing out from memory.

 

And that is disgusting.

 

It's why doctors say they "don't have tome to read anymore."

Nonsense.

They don't want to spend the bucks. So they practice in increasing ignorance.

Unrelated to this article, their ignorance about "long-term" COVID-19 sufferers is

global. But to get into that you'll have to look around this site and another one that's

referenced elsewhere (Or at this link, if you wish).

 

Which brings us back to Mr. Liles selected limited financial focus.

 

It will continue to sell people the idea that they are being protected from all these fakers

by nice guys like him.

The Comments below his video are from people who just can't thank him enough.

 

He may be the first to agree that he knows nothing about theta waves or brain wave

entrainment. But he never says that and should. But, he ignored the references that he also shows in his video. Mums the word.

 

So here below for free (for you), I share some information.

If you followed Mr. Liles advice, you'd never gotten to it via the item that he spends

7 minutes or so "dissing."

 

All of these items have been published in the peer-reviewed literature.

And where reading an article required that I pay some subscription or other fee before

downloading it, I didn't do that. Such services may not be lying. Instead, they're simply

thieves: selling stuff that they didn't study, research, write or publish. Today's vultures and hyena's of Medicine and Science.

 

Instead I collected the Abstracts, Summaries and Conclusions in my word processor

and you'll find a WORD version of those notes below.

 

And if you have some interest in theta waves or learning more about them, this

may have been a good place to start after all.

 

I don't need to beat on Mr. Liles for his enthusiasm.

He seems to enjoy making his videos, at least this one. 

 

IGNORANCE is simply defined as "lack of knowledge or information.'

 

His presentation suggests that he is probably ignorant of the item he is judging

or at least of its related topic. He left out a part that might be valid and of use for

some viewers, as it was for me.

That's OK. I have a near total lack of knowledge or information about how to create a video like Mr. Liles did to help save peoples' money.

So I won't even try.

 

But he threw out the baby with the bath water.

 

And if theta waves interest you, read on. They aren't "spiel" from the "fakers" he so vehemently criticized. They're from the published scientific literature featured in the best journals in this field. He just missed that because it's obviously not in his chosen domain.

 

And if I stay specifically "financial," well the leads to citations obtained for my $39, saved me just under $500 if I'd just bought the stuff like the merchants of Medicine offered for the articles I annotated in my notes.

 

And if you doubt that $500 figure spent to buy a pile of articles, see below one example of this robbery, to get ONE article you might need to help a sick patient stuck in an ICU:

 

 

Did you notice ?

 

The $110 doesn't include the tax !!

 

Personally, if this one would be essential for getting that sick patient that I mentioned,

OUT of the ICU, well with my wallet, he or she would just have to stay there a little while longer.

 

 

--------------

 

Learning at your brain’s rhythm__individualized entrainment boosts learning for perceptual decisions

 

Hippocampal Theta Oscillations Support Successful Associative Memory Formation

 

Auditory Closed-Loop Stimulation of the Sleep Slow Oscillation Enhances Memory

 

Single-Trial Phase Entrainment of Theta Oscillations in Sensory Regions Predicts Human Associative Memory Performance

 

Theta oscillations promote temporal sequence learning

 

Theta Phase Synchronization Is the Glue that Binds Human Associative Memory

 

The Theta-Gamma Neural Code

 

-------

 

For those articles that required some cash (like $110 shown above) to access information that should be available to the public free of charge, here are my notes: 

 

My Notes on Theta if article unavailable

 

Good reading !

 

 

Mr. Liles should think twice before his next venture into telling people what may or may not be of value to them. Some adults still have a brain. And in some, the decision centers are even functional. But if you need Mr. Liles to guide you towards your next purchase, (unless it's a bowling ball or pair of flip-flops for your feet) I'd consider getting a consult including a series of neuropsychology tests just to help you know where you are with judgement and decision-making brain faculties.

 

Don't get scammed !

But also don't get manipulated by these supposed protectors of your interest and resources.

 

 

Be well !

 

 

 

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